Which is right for you?

In our increasingly connected world, where social media and web marketing has become necessary in growing your business, using images of yourself and your team is a much-needed tool that will serve your company well.

Today’s prospective customers, B2B and B2C, are increasingly using the web to research their future purchases.  Some studies have found that as much as 58% of the buying journey happens before contacting the business.  Your consumers are not only looking for information about your product or service but also information about you, your team, and what you stand for.  As one Google marketing article stated, “Almost everything starts with a search.”

So, do you just need a “Headshot,” or does your marketing call for something more?

The terms “Headshot” and “Illustrative Portrait” are often used interchangeably.   While they do have some overlap, knowing the differences can help you to make the best choice for you and your business.

A Headshot is typically a photograph taken of the individual’s head and shoulder and is meant to be a direct representation of the person.  These images have traditionally been used as profile pictures or accompanying articles written about the subject.  In today’s social media environment, practically everyone needs a headshot.

The Illustrative Portrait, on the other hand, is designed to be more enlightening.  The finished image should reveal some part of the subject’s story and enlighten the viewer as to their personality.  With this intentional design approach, more options are open to the executive, including location, lighting, clothing, and posing/expression. The final images are designed to stand out, making your potential client stop and take notice.

The critical difference between the Headshot and the Illustrative Portrait is philosophy. Every aspect of the Illustrative Portrait is a conscious decision planned in advance with the executive.  Determining the finished images’ look and feel, finding the best locations, choosing great clothing, and gaining a deep understanding of the executive’s mission. These are just a few of the points we cover to create a portrait that impacts the viewer.  It becomes a visual representation of your competence and reputation.

Whether you choose a Headshot or an Illustrative Portrait for your business’ marketing, a great image of you and your team will help drive interest in your marking message and creates personal connections with potential clients.

Please join me for my presentation on March 29th at the next Monthly Members Meeting where I will expand on this topic with examples and recommendations to help you get the most from your marketing efforts.